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Distinctive, new fragrances from Cinch and Cruel Girl: the perfect fit for savvy western aficionados - Monday, July 31, 2006

DENVER, July 31, 2006 – What goes best with a pair of Cinch or Cruel Girl jeans? A splash of Cinch Classic, ninety.SIX by Cinch or Cruel Girl, their brand-new fragrances, of course. Cinch Classic is intended for the traditional Western cowboy, while ninety.SIX by Cinch was created for men with more contemporary, fashion-forward tastes. Much like ninety.SIX by Cinch, Cruel Girl perfume is made for the trend-setting Western woman who gets noticed for her sassy style. All three fragrances will be available in Western apparel outlets across the country beginning in August.

“Cruel Girl perfume and the Cinch Classic and ninety.SIX by Cinch colognes are a natural extension of and a great addition to our popular clothing brands,” said Paul Leroue, president of Rocky Mountain Clothing Company, the company that manufactures Cinch and Cruel Girl. “These new fragrances will allow our customers to top off their authentic looks with scents that embody their Western lifestyles.”

Here are some details on the fragrances:

Cinch Classic – A fresh, clean scent with hints of juniper, Spanish rosemary and cedar leaf. The 1.7-ounce bottle retails for approximately $45
Ninety.SIX by Cinch – A tangy scent with refreshing lemon, basil, sage and sandalwood. The 1.7-ounce bottle retails for approximately $35
Cruel Girl – A spicy scent with black pepper, sliced ginger, soy milk and clove bud. The 1.7-ounce bottle retails for approximately $35

For additional information on Cinch and Cruel Girl fragrances, clothing and accessories, please visit www.cinchjeans.com and www.cruelgirl.com.

About Cinch and Cruel Girl:
Denver-based Rocky Mountain Clothing Company launched Cinch in 1996 and Cruel Girl in 1998 as premium quality Western-wear brands for men and women, and today Cinch and Cruel Girl are fashion leaders in the Western marketplace. With a variety of styles and accessories including jeans, shirts, hats, knives and fragrances, well-known country music artists and some of the best rodeo, bull riding, equine and barrel racing athletes in the world have selected Cinch and Cruel Girl for their on-stage, competition and out-on-the-town wardrobes because of the lines’ unbeatable fits and distinctive styles. The brands’ focus on fit and styling have made Cinch and Cruel Girl the brands of choice for professionals performing for their fans and competing in the arena, and for men and women who incorporate Western into their everyday lives. For more information, please visit www.cinchjeans.com and www.cruelgirl.com.

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